"F*** the sugar"

Tyrolean garage company declares war on sugar

According to company founder Ludwig Glaser, he used to be a "sugar addict".(Bild: Christian Forcher/Fotoworxx)

It all began with a self-experiment by Zillertal native Ludwig Glaser. Life without industrial sugar eventually became a business model. It was not easy to implement, but a lot has been achieved in the meantime.  

Today, Ludwig Glaser from the Zillertal valley goes through life 55 kilograms lighter. He used to be - as he says himself - "addicted to sugar". Glaser has completely changed his diet and radically eliminated industrial sugar from his diet. Together with business partner Silvio Schachner, he now works as a coach under the company name "Ludwegs" to explain how he managed to kick the sugar habit.