Designer in conversation

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Lena Hoschek is known for her unmistakable, feminine fashion style.(Bild: Susanne Hassler-Smith)

Star designer Lena Hoschek was a guest at the Female Future Festival in Vorarlberg. In an interview with "Krone", she spoke about her career and the secret of her success.

"Krone": Ms. Hoschek, you recently spoke about your career at the Female Future Festival.It was about her career from simple dressmaker to world designer. What makes you successful? 
Lena Hoschek: Hard work and perseverance. I have always remained true to myself and have never been discouraged by setbacks. It is also important to have a product that is relatively unmistakable.