"A kind of accolade"

How Almdudler wants to conquer the German market

The shaped bottle with the traditional costume couple is the trademark of Almdudler.(Bild: Philipp Lipiarski)

A milestone in the history of the traditional Viennese company Almdudler: last year, the soft drink manufacturer broke the 100 million mark for the first time. The company now wants to conquer the German market with a new partner.

The market for soft drinks is tough. In the battle against giants such as Coca-Cola and Pepsi, Almdudler (owned by siblings Michaela and Thomas Klein) has landed a major partner in Krombacher.