Just before Christmas

Attack by the online giants: Retail under pressure

More and more Viennese are only shopping online. The pandemic has further fueled this development.(Bild: Krone KREATIV/Georg Hochmuth, Reuters/Davo Ruvic,)

Before the most important time of the year, Viennese retailers are becoming increasingly worried. Amazon, Temu and co. are flooding the market and putting more and more pressure on stores ...

While for many people the Advent season is the most contemplative time of the year, these weeks are traditionally the most important and also the strongest in terms of sales for retailers. However, thanks to the convenience and low prices of online shopping, the shopping experience has increasingly shifted to the internet. According to Statistics Austria, 74 percent of Viennese regularly store online.