Brewing boom in Munich
“Sold out”: non-alcoholic trend picks up speed
After 700 years of brewing history, Augustiner has launched a non-alcoholic drink on the market for the first time. The pale ale has triggered a real boom in Munich - drinks retailers have been reporting "sold out" for months. Contrary to tradition, beer gardens are also joining this trend. How can this hype be explained?
Anyone traveling to Munich by train will not be impressed at first when they get off the train. Stressed by the delay, building sites and concrete surfaces alternately line up in a star shape in all directions from the main station, not a single tree or green space in sight. Not a trace of the shady chestnut trees that promise a wooden, inviting place to sit and linger, often with a glass jug that promises enjoyment.
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