Controversial campaign

Too good to be true: This model is fake

The model was created on the computer, the fashion is available to buy. The campaign raises many questions.(Bild: Mango)

No more models, no more cameramen and no more expensive trips for shoots: Mango is launching its latest campaign with AI-generated advertising, making humans superfluous.

A gentle breeze caresses the hair of an exotic beauty, with a Moroccan bazaar in the background: the new ad from Spanish fashion company Mango focuses on aesthetics and flair. But the only thing that is real are the clothes. They were photographed by a photographer in order to dress a model (virtually) created by artificial intelligence (AI).