Temu, Shein & Co.

Chinese online giants go full throttle in Europe

Chinese companies lure customers with bargains. In Vorarlberg, too, criticism of the business models continues unabated.(Bild: AP/Richard Drew)

China is flooding the European market with cheap products - and sometimes using questionable methods. But what tricks are the Chinese using? And what dangers lurk when buying on platforms with dumping prices?

A smartwatch for 21.89 euros, a women's cardigan for 12.99 euros or a leather shoulder bag for 13.94 euros - all of these can currently be found among the "lightning offers" on Chinese online giant Temu. It's not just domestic retailers that are flinching at these prices, but also established international online retailers such as Amazon.