Action, Lidl, Hofer

Discounter price war: Where you can save the most

Where is the cheapest place to shop? Krone+ dared to experiment.(Bild: Krone KREATIV/adobestock)

In Austria, the company Action has become a major competitor for all discounters that (also) focus on non-food products - such as Tedi, Hofer and Lidl. Krone+ wanted to know: Who is winning the price battle and where do customers actually buy the cheapest?

117 Action stores have sprung up in Austria in the past few years. In 2024 alone, nine new stores and 200 additional jobs were created. "We are proud to offer high-quality and surprising everyday products at low prices," the website advertises. Good and cheap should no longer be a contradiction in terms. Customers like that: Action's turnover shot up by around a quarter to 13.8 billion euros in 2024.