New head of tourism

“The old glamor of Lake Wörthersee must go”

Peter Peschel in an interview with the "Kärntner Krone".(Bild: Uta Rojsek-Wiedergut)

Peter Peschel recently became the new Managing Director of the Wörthersee Rosental tourism region. In the "Krone" interview, the head of marketing talks about his goals, the challenges and the new paths in Carinthia's best-known tourism region.

"Krone": Compared to other sales jobs, tourism marketing is no walk in the park. Extreme competition, companies breathing down your neck and a battle for vacation guests. So why did you choose this particular job?
Peter Peschel: I believe there is nothing more exciting than marketing a region. We have experiences that we can sell. You don't get that in any other marketing job, because there you have a product and that's it. And here in the Wörthersee Rosental region in particular, there is currently a huge spirit of optimism.