Enter & Win
Show off your best traditional costume
Soon it’ll be time to say once again, “Life is a celebration,” when Austria’s largest traditional festival and Oktoberfest takes place from September 25 to October 12, 2025, at Vienna’s Prater—this year finally featuring its very first “Vienna Kaiser Wiesn Dirndl.” To mark this premiere, the “Krone” is now searching for Austria’s most beautiful traditional outfits.
Kronen Zeitung als bevorzugte Google-Quelle hinzufügen At the end of September, Vienna’s Prater will be transformed into a 20,000-square-meter Oktoberfest village. In 2024, around 380,000 visitors flocked to the festival tents of the Vienna Kaiser Wiesn. For this year, the organizers have also come up with a very special treat—the “Vienna Kaiser Wiesn Dirndl.”
High-Quality & Timeless Outfit
The dirndl is as timeless as it is stylish, featuring a high-quality linen top in the signature Wiener Kaiser Wiesn red and a red-and-white patterned cotton skirt. The dirndl’s color is reminiscent of a vibrant “Poppy Red,” which is also considered the trend color for summer 2025 and symbolizes energy and passion. Two interchangeable aprons—one made of elegant red silk, the other of tulle with roses—allow for a variety of looks. The neckline of the “Viennese Emperor Oktoberfest Dirndl” is adorned with a froschgoscherl, a classic detail steeped in tradition.
The dirndl’s classic silhouette flatters every figure and makes the outfit perfect—whether for the festival tent, a family celebration, or elegant evening events. With the Original Salzburger Trachtenoutlet, Wiener Kaiser Wiesn has partnered with one of Austria’s leading providers of traditional and modern folk fashion. The dirndl will be available starting September 10, 2025, in the online shop and at the Original Salzburger Trachtenoutlet stores in Vienna and Parndorf, as well as directly on the festival grounds of the Wiener Kaiser Wiesn this fall—while supplies last!
Send us your best traditional costume phototo
. Starting September 25, it’s that time of year again: Seize the opportunity—and with a little luck, dance at the Vienna Kaiser Wiesn in the official dirndl. Send us your very best traditional costume photo. The best entry will not only be featured in the “Krone” but will also receive the exclusive “Vienna Kaiser Wiesn Dirndl.” But there are prizes to be won for second and third place, too! They can each win a table for 8 people in the Nordic Spirit Kaiser Tent on the first weekend of the 2025 Vienna Kaiser Wiesn. The deadline for entries is September 8 at 9:00 a.m.
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das krone.at-Team
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