Not only with Milka

The contents of these popular brands are shrinking

Disguised price increases: Milka and many other brands now offer less content for the same price.(Bild: Krone KREATIV/Mondelez, stock.adobe.com)

Many consumers are "miffed": Because chocolate brand Milka is now shrinking its chocolate bars. But other brand manufacturers are also offering less content for the same money than before. The phenomenon is called "shrinkflation" and is nothing more than a disguised increase in price. Krone+ shows the most blatant examples.

"Shrinkflation" is made up of the words "shrink" and "inflation". At Milka, for example, the contents of the Alpine Milk, Noisette, Tart and White varieties are reduced from 100 grams to 90 grams. The parent company is also reducing the weight of several large bars from 270 grams to 250 grams.