Social media election campaign

How does the algorithm influence us before the election?

The election battle is being fought here: Instagram, Facebook, TikTok and co. are full of election advertising.(Bild: CDPiC - stock.adobe.com)

Four days before the National Council elections, the parties are still battling for every vote on social media - who is getting the most out of this battle, how much advertising influences our voting decisions and why stricter rules are needed for online election campaigns.

Do you already know who you are voting for on September 29? In democratic elections, citizens vote for the party that convinces them the most, that is compatible with their values and ideas and that they want to be represented by. These informed voting decisions are the basis of our democracy. But who knows exactly what information we will be served up in an increasingly personalized newsfeed - and by whom?