More expensive than ever

Orange juice as a luxury good: why prices are exploding

Corona, the war in Ukraine, the energy crisis - all this has made shopping an expensive pleasure in recent months. Orange juice prices in particular have exploded recently. However, the reasons for this lie elsewhere than expected. Krone+ investigated the phenomenon.

A cup of coffee with a breakfast roll and a glass of orange juice. The morning can start so beautifully. But it's better to forget about the bill for the fruit juice. Because the price of orange juice has risen dramatically in recent months. "That's unbelievable, an outrage," I recently heard an elderly lady snort in the supermarket. But it's not the local retailers' fault that prices have skyrocketed. The causes lie elsewhere.