Danger to Children
Online from an early age: “sharenting” and the consequences
The best photos of children are often taken on vacation—and parents are all too eager to share them on Facebook, Instagram, and other platforms. This carries risks that can go far beyond the obvious.
For decades, photos of children were primarily kept in photo albums and thus considered a private “confidential matter.” Only a select few were printed and displayed on the wall or on a dresser, and only in the rarest of cases—usually on special occasions like holidays—did they leave the home in the form of a greeting or congratulatory card.
Today, things are different. The combination of smartphones with advanced cameras, social media, and many parents’ desire for recognition creates a constant stream of photos—and increasingly, videos—capturing moments from the lives of the little ones, no matter how trivial they may be.
Online from an early age
“Sharenting,” a portmanteau of “share” and “parenting,” is the name given to this phenomenon, which is actually no longer a novelty. As early as 2017, a U.S. study indicated that 90 percent of children under two were already present online. In 2021, Child Protection Switzerland reported that parents shared an average of 100 photos of their children annually on Facebook, Instagram, and other platforms.
And the French association Observatoire de la Parentalité & de L’Éducation Numérique (OPEN) estimates that by the time an average child reaches age 13—the minimum age for most platforms—their photo has been shared 1,300 times on social media. Parents are primarily responsible for this—and they are usually unaware of the dangers to their children.
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