Car industry in transition

Apple throws in the towel, but no reason to breathe a sigh of relief

The Apple car failed to materialize, but interesting vehicles from rivals of the iPhone group such as Xiaomi are just around the corner.(Bild: Xiaomi)

For years, the billion-dollar US electronics giant Apple pushed ahead with its plans to enter the car market - only to announce that the Apple car has been canceled. However, the established car brands should not breathe a sigh of relief, analyzes Krone+.

In the automotive industry, there are brands that have been known for their vehicles for decades. People have known companies such as Ford, Mercedes-Benz and Volkswagen for as long as there have been cars. However, the politically driven electrification of transport is shaking up mobility. Industry veterans who miss out on the trend are losing out. Their place is being taken by companies that were previously not necessarily known for motor vehicles, but for televisions, cell phones or computers. An overview.