VW Deep in Crisis
This Popular Car Brand Is Set to Disappear Soon
While Volkswagen’s brutal cost-cutting program keeps everyone on edge, Seat enthusiasts are now facing some devastating news. According to a report, VW Group management intends to discontinue the Spanish car brand entirely. The plans are said to be well advanced—with an end date already set...
Kronen Zeitung als bevorzugte Google-Quelle hinzufügen Increasing competition from Chinese automakers in Europe and the tariffs imposed by U.S. President Donald Trump are putting VW CEO Oliver Blume under mounting pressure. Seat is now also likely to fall victim to the crisis this has triggered. The brand is to be taken off the market by 2029 at the latest, writes “Wirtschaftswoche,” citing the corresponding executive board decision. The VW supervisory board is set to vote on this decision on Friday.
This move is intended to reduce complexity and the investment burden within the Core brand group—which also includes Skoda. “Continuing Seat in its current form would tie up additional resources, while strategic development is to be focused within the Cupra brand group,” according to relevant strategy documents.
However, a Volkswagen spokesperson declined to comment on the internal documents. “These will be discussed and approved by the relevant committees. We are not preempting this process,” he explained.
Faces Threat of Tens of Thousands of Job CutsIn addition to the Seat phase-out, the Executive Board plans to discuss the long-term outlook for the plants in Zwickau, Emden, Hanover, and Neckarsulm on Friday. A potential reduction of tens of thousands of jobs worldwide is also likely to be on the agenda.
VW management has been emphasizing for some time now that the ongoing job cuts—50,000 positions by 2030—and the cost savings achieved so far in the factories are, in their view, insufficient.
Saxony’s Minister President Michael Kretschmer (CDU) attempted on Wednesday to allay the concerns of employees in Zwickau. “There will be no decision on this matter on Friday either,” he said in a Facebook video statement. He noted that the point had not yet been reached where a final decision would be made on Volkswagen’s future. Kretschmer highlighted the plant’s efficiency and called for the company, the workforce, and policymakers to stand together.
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