Forum etiquette
“Rage Bait”: clicks through controversy
Rage bait is a widespread online tactic that is hard to beat in terms of cunning: it makes use of the fact that outrage and anger are very well suited to generating attention. In social media, this is equivalent to a currency, which ultimately allows you to enrich yourself from the negative emotions of others. Read below to find out exactly what this is all about and how you can avoid taking the bait.
Kronen Zeitung als bevorzugte Google-Quelle hinzufügen Outrage as a business model
Imagine you are checking your messages on your cell phone during your lunch break and see that a friend has sent you the following post from a social network: "The shocking truth about wind turbines!" There are already numerous negative comments underneath, peppered with angry emojis. How do you feel when you read something like this? What is your first impulse?
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