Success story

Wooden shoes from Carinthia conquer the world market

Daniela, Sandro and Gerhard Piroutz: Woody shoes conquer Dubai, America and London.(Bild: EVELYN HRONEK)

The Woody company is expanding into the Arab world and the USA. The company is also taking part in Vienna Fashion Week this year.

Wooden shoes have been produced in Müllnern near Sittersdorf for more than 100 years. The comfortable shoes have now become designer goods that are gradually finding their way around the world. The shoes and boots with the flexible wooden footbed are finding more and more fans. For Woody boss Gerhard Piroutz, whose company has been producing this unique product for almost 30 years, a vision is now coming true.