Cake tour

40 years: Becoming loyal readers through a subscription campaign

The Oberwalder family from Lavanttal starts the day with the "Krone" - and has done so for 40 years!

A subscription campaign led Michael Oberwalder to subscribe to the "Kärntner Krone" 40 years ago - and since then he can't imagine a day without his beloved paper.

"While I pick up the 'Krone' from the front door in the morning, my wife is already making the coffee. I then read a few first lines in bed and my wife takes over Sudoku," says the master's graduate, who once worked at BKS Bank and now enjoys retirement at his home in Raggl in Lavanttal.

"Practically everything in it"
In addition to the handy size of the "Krone" - compared to many other newspapers - he praises one thing in particular: "You get a great overview, practically everything is included. From current events and the regional section to sport, the economy and, of course, the obituaries, which you simply love to read from a certain age," smiles the native East Tyrolean, who is drawn back to his homeland every five to six weeks on average.

As soon as the Oberwalder couple have finished reading the newspaper, they pass it on to their brother-in-law, who lives next door. "I think that the cake campaign for loyal readers is such a nice and kind thing to do. I'm really pleased!"