Successful with muesli

Automatically saved draft

Why am I doing this to myself? Who hasn't experienced this nagging question in a crisis of meaning? New founders in particular repeatedly face huge, almost insurmountable hurdles. But setbacks and setbacks are part and parcel of entrepreneurship. We spoke to Verena Stipsits, a Styrian by choice and entrepreneur, about how she overcame her "muesli crises" and became so successful.

During the "Steirerkrone" visit to Verena Stipsits' company "Lieber gesund" in Großwilfersdorf in Eastern Styria, things are going haywire. "Excuse me!" she calls to us as she walks across the yard. "Our big production machine has broken down. I haven't slept for four days." But her mueslis and porridges have to be produced. The large supermarkets at home and abroad, which are among her customers, do not tolerate any delays.