Recycling idea

Tyrolean bookseller triggers rush with campaign

Stephan Bair, head of the retail division at Verlagsanstalt Tyrolia, is delighted with the great response from customers.(Bild: Christof Birbaumer)

The idea is very simple and brings old books back into the retail cycle. In Austria, the Tyrolean bookstore Tyrolia is one of the pioneers in the field of book recycling. The success is huge. 

Stephan Bair stands between large boxes full of books. Not new releases, but second-hand reading material. "We didn't expect such a great response to our buy-back program."