Bold statement

78-year-old Marianne Kohn poses for Palmers

Sexy and not sorry: the legendary boss of the "Loos" bar poses in sexy lingerie.(Bild: Palmers)

"Sexy, not sorry". There are sure to be people who will react with shock, but this action is absolutely to be celebrated. The legendary boss of Vienna's Loos Bar, where celebrities come and go, Marianne Kohn is one of three new Palmers brand ambassadors. At the age of 78, she unashamedly shows off her sexy lingerie. 

In spring, Palmers launched the #endofsorry campaign, with which the domestic market leader clearly rejects the constant accusation that women do not measure up. In order to showcase the diversity of female uniqueness, Palmers brought women with very different life stories and characteristics in front of the camera.

Since then, seven brand ambassadors such as Waris Dirie, Stefanie Millinger and Pandora Nox have stood for the individuality of every woman. Now the iconic brand is expanding its circle of brand ambassadors and presenting new great women: In addition to barmaid Marianne Kohn, young entrepreneur Julia Fodor (Jay Rox) and influencer Christl Clear sexy, not sorry.

Marianne Kohn(Bild: Palmers)

Christl Clear(Bild: Palmers)

Jay Rox(Bild: Palmers)

"Sexy, not sorry is a statement and a commitment to the diversity of female uniqueness. Sometimes pictures say more than words and we are proud that we were able to inspire Marianne Kohn, Julia Fodor and Christl Clear for our #endofsorry campaign. Four more great and individual women show attitude and stand for a contemporary understanding of female diversity," explained Janis Jung, Chairman of the Board/CEO of Palmers Textil AG.