"Next James Hunt"
British Formula 1 playboy passes away at the age of 69
Rupert Keegan is dead. The former Formula 1 driver, who was once rumored to be the new James Hunt, has died at the age of 69.
After winning the British Formula 3 Championship title in 1976, Keegan made the leap to Formula 1 the following year. Like his British compatriot Hunt, Keegan also signed with Hesketh. Although he did not score any points, the Englishman still managed 25 races in motorsport's premier class.
Durex and Penthouse as sponsors
In addition to his look, Keegan and Hunt also shared their playboy image. Keegan, who was eight years younger, was also considered a Casanova, with logos from gentleman's magazines and condom brands adorning his cars.
On Monday, he died on the Italian island of Elba after a long, serious illness. He leaves behind a daughter.
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