Erzherzog-Karl-Straße

Penny Market

The PENNY Vienna team is delighted with the reopened store.(Bild: Robert Harson)

The new Penny store at Erzherzog-Karl-Straße 57 has opened its doors and promises the usual great shopping experience on 600 square meters. In addition to the wide range of products on offer, the store is characterized by its butchers, who are on hand to help and advise customers.

The newly opened Penny Markt store at Erzherzog-Karl-Straße 57 brings a breath of fresh air to local shopping. With a range of 1,900 products, including 200 "Ich bin Österreich" items, Penny scores highly in terms of freshness and regionality.

"We are proud that PENNY is bringing even more freshness and regional products to Vienna. Our customers receive a large selection of own brands as well as well-known brands at the best price-performance ratio."

Penny Geschäftsführer Kai Pataky

Mike Podobrin Managing Director Penny Austria, Sales Manager Anita Leitner, Store Manager Necla Yildiz, Penny Sales Director Niko Karras, Kai Pataky Managing Director Penny Austria and District Manager Andreas Musich. (from left to right)(Bild: Robert Harson)

Expert advice and a wide range of products
Store manager Necla Yildiz, with 20 years of experience in this store, and her team focus on expert advice and a diverse product range. In addition to its own brand "Ich bin Österreich", Penny also offers organic products under "ECHT BIO!" and a fresh variety of bread, baked directly in the store. The vegan own brand "Food For Future" rounds off the innovative range.

"My team and I will impress our customers with expert advice and an attractive own-brand and comprehensive brand range."

Filialleiterin Necla Yildiz

Fresh food heroes provide fresh fruit and vegetables at PENNY throughout the day(Bild: Robert Harson)

(Bild: Robert Harson)

Penny is also the only discount supermarket to have butchers on hand to advise customers and fulfill individual meat requests. The fresh pork, chicken and beef from the "Ich bin Österreich" private label comes 100% from Austria and is also slaughtered here. To counteract food waste, all cuts of meat are processed by "Nose to Tail". 

The Penny butchers are on hand to help and advise customers.(Bild: Robert Harson)

Penny focuses on sustainability
In addition to freshness and variety, Penny attaches great importance to social commitment and sustainability. As a partner of the Austrian Red Cross and through the "Stöpselwald" initiative, the discount store demonstrates a sense of responsibility towards the community and the environment. The store in Erzherzog-Karl-Straße is also fully equipped with LED lighting and uses green electricity to make a contribution to climate protection. The new refrigeration technology will also enable the store to be heated entirely using waste heat from the refrigeration units.

(Bild: Robert Harson)

About Penny

Penny, the brand discounter of REWE International AG, celebrated its 20th anniversary in Austria in 2023. With over 300 stores, more than 2,900 employees and a range of around 2,000 items, PENNY stands for fresh and brand quality at low prices.

PENNY offers unique advice from butchers at well over 200 locations. The motto for fruit and vegetables is "fresh until the till closes", while bread and pastries are delivered fresh from the store oven several times a day. The range is supplemented by weekly changing products and promotions in the non-food and food areas. PENNY customers have access to the largest domestic customer club, the jö Bonus Club.

More information is available at penny.at