Düsseldorf Trade Fair

ProWein: Burgenland as a strong brand

Zechmeister, Oschep and Liegenfeld with wine royalty at the most important trade fair.(Bild: Weintourismus Burgenland)

Burgenland's winegrowers enjoy an excellent international reputation. This can be felt at ProWein, the most important trade fair. The whole world looks to Düsseldorf.

Since 1994, experts, traders and restaurateurs from all over the world have been meeting at ProWein in Germany every March for a high-quality exchange of ideas. More than 5,400 exhibitors from almost 70 countries still present their comprehensive range of products and offer tens of thousands of trade visitors from twice as many nations a look behind the scenes of the global market.

The challenges are great
"Times are becoming more turbulent, the challenges are increasing," is the tenor across the regions. One reason is the general decline in consumer sentiment, which is slowing down sales. Austria is not immune to this, but in this country the losses are more likely to affect imported wines.

New chapter in Burgenland
"We have opened a new wine chapter for Burgenland," emphasize Wein-Burgenland Chairman Herbert Oschep, Winegrowing President Andreas Liegenfeld and Wine Tourism Managing Director Christian Zechmeister in unison.

The high quality of Burgenland's wine is convincing at all levels. We have long been a strong international brand.

Obmann Herbert Oschep

Blaufränkisch has potential
This confidence is reflected in many different grape varieties. A note on the sidelines of ProWein: "Hopefully the wine world will wake up and recognize the potential of the Blaufränkisch grape variety," is what can be heard about the red wines from eastern Austria.