Independence Day
Breweries: Cheers to freedom!
Private breweries are calling for a glorious celebration of their Independence Day. They want to remain a red-white-red company.
Whether it's a Seidel or a Krügerl - beer is very popular in Austria. On average, more than a bathtub full is consumed per capita every year. An international conglomerate from the Netherlands dominates almost two thirds of the domestic market.
Maintaining independence
In neighboring countries such as Slovenia and Croatia, the barley juice multinational's share is as high as 95 percent. At least a third of customers in these countries are supplied by private breweries. "The top priority is to remain a purely red-white-red company and retain our independence," is the credo.
Beer season from Easter
With this in mind, "Independence Day" is officially celebrated. Specifically, glasses will be raised nationwide from April 25 to 27. "The beer season starts at Easter," it says. In Burgenland, the private brewery in Gols opens its doors to visitors - including tours of the brewery. The motto: "Cheers to freedom!"
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