New trend in the USA

Luxury fruit: This pineapple costs 400 dollars!

(Bild: kameraOne (Screenshot))

A new trend is currently spilling over from Japan to the USA: Luxury fruit. One of these luxury fruits is the Rubyglow pineapple from Del Monte, which sells for a whopping 400 US dollars (equivalent to just under 390 euros).

With their ruby-red outer skin, Rubyglow pineapples stand out from the crowd. With their striking red exterior and sweet, yellow interior, the fruits are truly unique, the Del Monte company enthuses on its website.

According to the California-based company, which produces fruit, vegetables and pet food, only a few thousand of the exclusive pineapples, which are said to have a lower acid content, are produced each year.

This Rubyglow pineapple (pictured) costs the equivalent of just under 390 euros.(Bild: kameraOne (Screenshot))

The manufacturer Oishii charges sixteen dollars for a box of eight strawberries (picture above). The specially grown fruits are said to be sweeter and creamier than normal strawberries. Although this is comparatively cheaper than pineapple, a single strawberry still costs two euros ...

A single strawberry from the manufacturer Oishii costs two euros.(Bild: kameraOne (Screenshot))

The suppliers of the fruit justify the high prices with the customers' desire for exclusivity. In New York, however, the luxury fruits are not very popular with passers-by.