New sponsor
Red Bull joins Atletico Madrid
Red Bull continues to expand its soccer empire. It has now been announced that the mega corporation will become a sponsor of Atletico Madrid with immediate effect. The contract runs until 2027.
Both Red Bull and Atletico Madrid want to further strengthen their brand globally through the partnership. The Austrian group already sponsors soccer clubs in Austria, Germany, England, Italy, Brazil, the USA and Japan. In Spain, Atletico will be the first club to be supported by Red Bull.
From now on, the cans will also be sold at the Wanda Metropolitano stadium. "We are very excited about this new project with Red Bull, a company that shares our passion for spectacle and great challenges," Oscar Mayo, an Atletico club official, is quoted as saying.
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