Regional gifts
Retailers are satisfied with Christmas business
For the majority of businesses in Burgenland, sales are on a par with the previous year - despite uncertainty due to the gloomy labor market, persistently high interest rates and increased savings behavior.
The Burgenland retail sector's summary of Christmas business is positive. Statistically speaking, every Burgenland resident buys seven gifts - five of which are bought in bricks-and-mortar stores and two are ordered online. "What we are particularly pleased about is that more than one in three people choose their presents in local stores," says the Burgenland Chamber of Commerce.
This year, toys are most frequently placed under the tree (38%), closely followed by vouchers (35%), clothing and textiles (34%) and cosmetics (29%). Jewelry was chosen by 17% this year.
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