Disagreement with Baidu

Apple faces problems with AI integration in China

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05.12.2024 07:22
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Apple is apparently facing new problems in the battle for market share in the important Chinese market. The iPhone provider is said to be experiencing difficulties in adapting the artificial intelligence of its Chinese partner Baidu.

The response quality of the software has so far been inadequate. There is also disagreement on the subject of data protection, wrote the industry service "The Information" on Wednesday. 

The Chinese technology company Baidu wants to store all AI queries from iPhone users and evaluate them for future improvements. This contradicts Apple's guidelines. Neither company was initially available for comment.

Chinese hold off on buying iPhones
Apple has been losing market share in China for some time due to tough local competition. The US company is hoping that the new AI functions dubbed "Apple Intelligence", which are set to attract tech-savvy Chinese customers from next year, will reverse the trend. So far, they have been reluctant to switch to the new iPhone generation.

The basis for Apple's AI is Baidu's so-called Large Language Model (LLM) "Ernie 4.0".

This article has been automatically translated,
read the original article here.

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