Question of the week

What do you think of the motto “The customer is king”?

(Bild: photo by drazen zigic)

Not only in the catering industry, but generally when it comes to professions with customer contact, you hear the saying again and again: "The customer is king!" Translated, this means nothing other than that the well-being and wishes of the customer must always be at the forefront. So customer orientation is the most important thing - right? Do you agree with this? Let us know in the comments!

Customer satisfaction is extremely important for the survival of a company. It increases loyalty and can be a competitive advantage. Investing in service quality and responding to the individual wishes of customers can therefore be beneficial for your own business. On the other hand, there are unrealistic expectations and a high workload for staff. After all, a king does not necessarily treat his subordinates well and a certain attitude of entitlement can also lead to condescending behavior in which the customer always has the last word - even to the detriment of those providing the service. 

How do you feel about this saying and what advantages and disadvantages do you see in such an approach? How could a good balance between the two sides be achieved? Have you ever experienced a company going too far to achieve customer satisfaction and how did you react? How highly do you generally rank customer service compared to other factors such as price or product quality? Let us know your thoughts on this!