"Shrinkflation"

France now declares war on deceptive packaging

From Monday, food retailers in France will have to label so-called deceptive packaging with a notice on the shelf. Although this practice is not prohibited, it is often met with criticism as it is often difficult for consumers to recognize when shopping.

According to the Paris Ministry of the Economy, this concerns products whose previous package contents are reduced while the price remains the same or is increased.

For a period of two months after the pack size has been changed, it is now mandatory in France to display a notice on the shelf stating how the quantity in the pack and the price have changed.

Regulation applies to all foodstuffs
The regulation applies to food and other products, both branded products and supermarket private labels. The regulation on labeling so-called "shrinkflation" was introduced in France during last year's high inflation, when many people complained about high food prices and felt deceived by smaller packaging.