After just one month

Over 75,000 orders: Xiaomi car is well received

Xiaomi boss Lei Jun at the Beijing Auto Show 2024(Bild: AFP/APA/Jade Gao)

Chinese electronics giant Xiaomi says it has made a successful start on the market for electric cars. The SU7, the Beijing-based company's first electric car, has already received 75,723 orders 28 days after its market launch, company founder Lei Jun announced on Thursday at the international motor show in Beijing.

5781 vehicles have been delivered to customers. This is a record for the launch of a newly introduced brand. By the end of the year, 100,000 units are to be delivered, more than initially targeted.

Xiaomi launched the SU7 at the end of March and announced prices of between 27,700 and 39,000 euros at the time. Xiaomi is advertising its first vehicle as being faster than an electric Porsche Taycan in a certain version. The design of the SU7 is also reminiscent of models from the Stuttgart-based manufacturer.

Other companies from outside the industry are also pushing into the e-car market in China. Telecommunications giant Huawei and Baidu, a Chinese equivalent of Google, are involved in electric cars. There is a fierce price war on the market. German suppliers such as VW and BMW are lagging behind the Chinese competition in the e-car sector and want to catch up.