Styrian idea:

“This is how we can all save the world together”

Flower meadow in front of the Austrian Embassy in Berlin: Manfred and Katrin Hohensinner with Vittoria Ferragamo and Formula 1 four-time world champion Sebastian Vettel (from left).(Bild: Sepp Pail)

After organic bees and apples, Styrian entrepreneur Manfred Hohensinner, together with his daughter Katrin, has launched the ambitious social project Bee Wild in Berlin - with many famous supporters...

"This is how we can save the world together." Manfred Hohensinner has never been short on grand visions. From truck driver and small farmer in Eastern Styria, he has risen to become a successful major entrepreneur with Frutura. Three years ago, he launched a unique social project with organic bees and apples, winning the Bee Good Award for personalities such as world star Sting, opera singer Elīna Garanča and, most recently, star winemaker Salvatore Ferragamo.

Selfie alert: Lizz Görgl with Katrin Hohensinner and top model Charlott Cordes (from left).(Bild: Sepp Pail)

Now a new chapter was heralded yesterday in Berlin - organic Bee-Apple becomes Bee Wild. And once again Hohensinner, with daughter Katrin, was able to win over a top-class line-up of stars for the good cause. Four-time Formula 1 champion Sebastian Vettel is once again on board. "This project is incredibly inspiring. We grow our own vegetables at home and try to provide for ourselves as best we can," he told "Krone" editor Marcus Stoimaier in Berlin.

Ambassador Michael Linhart received an apple tree from Manfred and Katrin Hohensinner.(Bild: Sepp Pail)

Top model Charlott Cordes, former ski ace Lizz Görgl, EU politician Othmar Karas and entrepreneur Vittoria Ferragamo also attended the launch event at the Austrian embassy - Andreas Gabalier and Dominik Thiem sent their support via video message. The "Krone" is once again a partner in this unique project. For just one euro, you can secure one square meter of valuable habitat. All information at www.beewild.com"