ÖHV presents study

Tyrol: Tourism tax a major burden for hotels

The Austrian Hotel Association (ÖHV) invites guests to a congress in Innsbruck. A study was carried out in advance. It also clearly showed that the tourism tax continues to cause discontent in Tyrol.

At the invitation of the Austrian Hoteliers' Association, more than 600 guests will be discussing the issue at the ÖHV Congress in Innsbruck from 22 to 24 January. The focus will be on the topics of "Travel behavior of Generation Z", "Use of artificial intelligence", "Style groups instead of target groups" and "Working in break-out sessions".

The invited speakers include futurologist David Borst, bestselling author Anitra Eggler and anthropologist Bettina Ludwig.

Industry sentiment survey
In the run-up to the event, the ÖHV surveyed the mood in the industry. The result: 39 percent rated the season as very good or good, a further 43 percent the same as last year and 19 percent worse.

"This is of course also due to the economic situation, but should not be an excuse for doing nothing," emphasizes Barbara Winkler, Chairwoman of the ÖHV Tyrol.

The burden index of the tourism tax was also surveyed on a scale from 1 for "not at all" to 100 for "very hard". The result was 59.9.