Slapped on by us

How start-ups do business with other people’s goods

The goods are produced and packaged overseas, then transported into the country by ship. The ideas of two companies overlap (see facsimile).(Bild: Marcel Tratnik, zVg, Krone KREATIV)

Two Carinthian entrepreneurs sell "white label products": How start-ups are labeling third-party products themselves and selling them as their own idea.

Many young entrepreneurs and start-ups dream of making big money quickly by selling their own product. But they often fail to come up with the right idea - the product should be attractive to consumers and, above all, unique. There is also the problem of production, as there is often simply a lack of funds for in-house production facilities.