Pioneer in East Tyrol

New campaign takes up the fight against stereotypes

Lectures and workshops were also held for numerous schoolchildren.(Bild: RMO/Aberjung)

A new project in East Tyrol aims to raise awareness of equal opportunities. It is not just about professional life, but also about the private sphere. The first events for schoolchildren have already been launched. Adult events will then start in the fall. 

Breaking down stereotypical gender roles and creating equal opportunities in East Tyrol - this is what the #machkeinenunterschied campaign is all about. It is not just about the professional world, but also aims to ensure equality in the private sphere.

The project is backed by Region Management Osttirol, AufBauWerk, Mannsbilder, Umit Tirol, the Women's Center and the FrauenBerufsZentrum Osttirol. "Our aim is to raise awareness of grievances and initiate change - regardless of gender, origin, religion, sexual orientation or disability," explains Bianca Wehmeier from AufBauWerk.

Introducing the project: Bianca Wehmeier (AufBauWerk), Gerda Aßmayr (Lernzentrum Umit), Katrin Mitterdorfer (FrauenBerufsZentrum), Mirjam Reith (Regionsmanagement Osttirol), Brigitte Schieder (FrauenZentrum), Andreas Huber (Mannsbilder), Dietmar Ruggenthaler (Obmann Regionsmanagement Osttirol).(Bild: RMO/Aberjung)

Events for schoolchildren and adults
This is to be achieved with a potpourri of measures, from kindergarten to companies. A series of events with workshops is intended to raise awareness. As early as spring, 290 schoolchildren were reached at events, while in the fall an exhibition and themed evenings with experts are aimed at adults.

The campaign is funded by the East Tyrol Equal Opportunities Coordination Office via the Leader program and with provincial funds.