Shooting in the Dolomites

Federer and Nadal model for Louis Vuitton

Roger Federer (l.) and Rafael Nadal at 3000 meters.(Bild: Louis Vuitton, Annie Leibovitz)

New job for the two tennis legends Roger Federer and Rafael Nadal. As part of Louis Vuitton's Core Values campaign, the two went in front of the camera lens. And 3000 meters above sea level ...

"Louis Vuitton is delighted to present a new chapter of the Core Values campaign, captured through the lens of Annie Leibovitz. The inspiring campaign features tennis' most celebrated champions, Roger Federer and Rafael Nadal, scaling the summit of Italy's Dolomite mountain range. Embodied by the tagline 'There are Journeys that turn into Legends', the campaign captures both athletes on a journey of ambition, determination and discovery," reads the international press release.

"I know how many important icons have been part of this campaign, so I'm personally very proud to be part of it, especially with Roger - he was my biggest rival and is now a close friend. I have achieved more in my career than I ever dared to dream of. At the end of the day, the legacy in terms of humanity is the most important value," said Rafael Nadal, who will end his tennis career after this season.

Rivals side by side
Federer is also enthusiastic: "It is a unique opportunity to work with Rafael on this campaign. As rivals, we are now doing this campaign side by side - that's very cool. And where we are here today, I think, epitomizes everything: on top of the mountains. It's something meaningful and special for us."