Available from April
Coca-Cola surprises with new bottle size
From April, Coca-Cola, Coca-Cola Zero, Fanta, Sprite and Mezzo Mix will be available in the 0.85-liter non-returnable PET bottle.
This is the first time in 17 years that the Group has changed the bottle sizes. The reason: there is a "trend towards smaller pack sizes for carbonated soft drinks", says Sales Manager Arne Koslowski.
For example, "up to ten percent" of the soft drinks volume in the food retail sector "is accounted for by packaging between 0.5 and 1 liter".
The new bottle size is to be filled at the production sites in Dorsten, Genshagen and Knetzgau and, according to Bild, will initially be launched on the German market. The recommended retail price is to be "significantly" lower than that of the 1-liter bottle.
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