"Big, big fan"

Hailey Bieber gets Claudia Schiffer in front of the camera

Hailey Bieber has hired none other than Claudia Schiffer as the new face of her beauty brand Rhode. And for good reason: she wants her products to "last for generations".

Bieber is working with the 54-year-old supermodel as a testimonial for a commercial for her latest Barrier Butter product, which is an intensive moisturizing balm for the night. 

Dream come true
This is a dream come true for Justin Bieber's wife. As the 27-year-old revealed, she had long harbored the desire to work with Schiffer.

"I really wanted to hire someone who would last several generations and demographics," Bieber explained to WWD. "When I think of Claudia, her iconicity is immediately palpable, plus her reach and impact on so many different age groups. She's someone I'm a huge, huge fan of. She has inspired me as a model and her photos have been on several of our Rhode mood boards since we launched."

Big success with beauty brand
The wife of pop star Justin Bieber had previously enjoyed huge success with her Rhode Lip Case, which is a phone case for iPhones that includes a storage place for a tube of the brand's Peptide Lip Treatment or Tint.

The model beauty added that she likes to develop innovative ideas to combine beauty products and technology: "I would love to continue to be involved in the world of tech merchandise - and design something like the lip balm phone cases."