With premium sport
ServusTV launches a digital sports channel in 2025
ServusTV is launching its own digital sports channel in 2025. This was announced by David Morgenbesser, Chief Commercial Officer at Red Bull Media House, on Wednesday at the 31st Austrian Media Days in Vienna.
According to Morgenbesser, the private broadcaster currently holds 46 sports rights. The aim is to bundle these on a curated channel. The channel will show premium sport, but will also focus strongly on national sport.
ServusTV has been investing heavily in sports rights for years. Most recently, the Salzburg-based private broadcaster showed the majority of the European Football Championship, which brought ServusTV record viewer numbers.
The private broadcaster ceded some of the broadcasts to ORF. ServusTV also shares Formula 1 with ORF. A certain focus on motorsport is crystallizing with MotoGP and DTM. ServusTV already uses some of its sports rights exclusively in the digital space.
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