"Tiroler Krone" boss:
“It’s great to be part of this growth”
The "Kronen Zeitung" has been the main print media partner of the Generali Open in Kitzbühel since 2019. Claus Meinert, editor-in-chief of the "Tiroler Krone", explains why the 250 ATP tennis tournament and the "Krone" are such a good match - see also video.
"We've been here with our 'Krone' truck since last year. From the terrace, we have a wonderful view over the entire forecourt. The truck is the most eye-catching thing here on the site," emphasizes Meinert.
On the one hand, many interviews are conducted here with "Krone" guests, sports stars and musicians. "On Sunday, local singer Alexander Eder accepted the 'Krone' invitation to Kitzbühel and we were also able to welcome the group 'Folkshilfe', who performed live on Sunday, as guests at our truck," explains the editor-in-chief. All guests are "well catered for here - including culinary delights".
"We form a great team with the organizer"
Why are the "Kronen Zeitung" and the Generali Open such a good match? Meinert: "We now form a great team with the organizer. We not only report on the sporting results, but also on content beyond the tennis events. This gives our readers an in-depth insight."
"The tournament has grown over the years"
And what is the editor-in-chief's interim assessment so far? "The best thing about this tournament so far is that the weather forecasts haven't been right - so one day has been better than the next. And, of course, that everything is going really well. The tournament has grown steadily over the years and it's great that we can be a part of this growth," explains Meinert.
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