"I am thrilled"
Red Bull joins England club Leeds
Red Bull is investing in the traditional English club Leeds United. As the current second division club announced on Thursday, the Salzburg-based drinks manufacturer will acquire minority shares and will also be visible on the shirts of the men's and women's teams in future.
The deal, which starts next season, is set to run for several years, the club said in a statement.
"I am thrilled that Red Bull are joining us to build a bright future for Leeds United and share our deep respect for this truly special club," said Paraag Marathe, Chairman of Leeds, about the agreement. Red Bull's arrival is a "historic milestone" that will allow the club to reach its full potential.
Premier League as a goal
Red Bull's managing director Oliver Mintzlaff stated that the aim was to get Leeds back into the Premier League. "Establishing ourselves in the best soccer league in the world" fits in well with the group's goals. The "Peacocks" missed out on promotion this year in the play-off against Southampton. Leeds were relegated from the Premier League in 2023.
Red Bull is involved in soccer to varying degrees with clubs in Salzburg, Leipzig, New York and Brazil (RB Bragantino).
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