Serie A adventure
“The Bull”: Red Bull joins Lazaro’s club
The energy drink manufacturer Red Bull is entering the Serie A and sponsoring Torino FC (nicknamed "The Bull"), the club of Valentino Lazaro. The club has announced that it has signed a one-year sponsorship agreement with Red Bull. The Salzburg-based company had never sponsored an Italian soccer club before.
Red Bull and Torino have a number of things in common. The symbol and shield of the soccer club is an unbridled bull, the traditional symbol of the city of Turin, from which the club's nickname "Il Toro" comes. Red Bull also has two bulls in its company logo. Torino FC has a historic rivalry with local rivals Juventus, the most successful team in Italian soccer.
Torino has made a successful start to the new Serie A season. After three match days, the club is in third place with seven points behind league leaders Inter Milan and Juventus Turin. Since the start of the season, the club has been coached by Paolo Vanoli, who led FC Venezia back to Serie A last season after two years. Lazaro from Graz has been under contract with Torino since 2022.
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