Instagram comeback!

Meghan Markle launches new lifestyle online store

Meghan Markle(Bild: MARIO ANZUONI / REUTERS / picturedesk.com)

Prince Harry and Duchess Meghan are back with a new online presence: Meghan has launched a new brand called American Riviera Orchard. A website and an Instagram user account were put online without prior notice.

Duchess Meghan returned to Instagram on Thursday evening - and launched a website for her new luxury lifestyle brand "American Riviera Orchard" at the same time. A double surprise!

Prince Harry's wife Meghan Markle has launched a new brand that will apparently offer kitchen and lifestyle products. A website and Instagram account called American Riviera Orchard was quietly launched online on Thursday.

"From Meghan, Duchess of Sussex"
The Instagram account states: "From Meghan, Duchess of Sussex". But the real highlight is hidden in the Instagram story. Duchess Meghan shares a video there.

The private footage was taken in her villa in Montecito, California. They show the Duchess of Sussex picking roses, cooking in her expansive kitchen and in a black ball gown in her garden. Nancy Wilson's song "I Wish You Love" is played.

Meghan Markle launches a new online lifestyle store.(Bild: MARIO ANZUONI / REUTERS / picturedesk.com)

The website initially only consisted of a classy-looking gold-colored logo, the name American Riviera Orchard, the addition Montecito and the option to sign up for a waiting list. Meghan and her husband have lived in the small town of Montecito on California's Pacific coast, which is home to numerous celebrities, since 2020.

What's behind Meghan's website?
The brand is said to be an extension of Meghan's former lifestyle blog "The Tig", an industry insider told Page Six Style. "American Riviera Orchard Montecito" is said to focus on home, garden, food and general lifestyle products.