Dream come true:

International beauty campaign for Schwarzjirg

Where dreams come true: Sasa Schwarzjirg traveled to New York for the iT Cosmetics campaign.(Bild: It Cosmetics)

Sasa Schwarzjirg made the leap across the pond! Our Adabei and Krone TV lady will be the face of the internationally sought-after cosmetics company iT and shot the campaign in the heart of New York. "I can't believe it yet," said Sasa after the shoot. 

Jamie Kern is said to have sold iT Cosmetics to L'Oréal for one billion dollars in 2016. She founded the company out of necessity. The US presenter suffers from the skin condition rosacea and was unable to find make-up that could cover everything in front of the camera.

A circumstance that Adabei TV lady Sasa Schwarzjirg, whose skin was affected by a long course of cortisone therapy, can empathize with.

Sasa Schwarzjirg at the shoot for iT Cosmetics in New York(Bild: Privat)

The Adabei TV lady is the first domestic testimonial for an international beauty campaign by iT Cosmetics.(Bild: Privat)

"I still can't believe it," said a delighted Sasa Schwarzjirg about her campaign for iT Cosmetics.(Bild: Privat)

So it's only natural that the presenter should become the first domestic testimonial for an international iT beauty campaign.

I still can't believe it: shooting in New York, the Europe-wide launch of the campaign in Hamburg-something that only happens in a dream, right?

Sasa Schwarzjirg

For the shoot, we went to the famous Studio59 in New York, where superstars such as Beyoncé, Britney Spears and Kate Moss have already stood in front of the camera.

Sasa Schwarzjirg filming the iT Cosmetics commercial(Bild: Privat)

"I still can't believe it: shooting in New York, the Europe-wide launch of the campaign in Hamburg-something that only happens in a dream, right?"