"Have a responsibility"
Gasser, Feiersinger and co. at the Pride Parade
How did Olympic snowboarding champion Anna Gasser, footballer Laura Feiersinger and Olympic snowboard cross champion Alessandro Hämmerle spend their weekend? At least partly the same. All three were at the rainbow parade.
The three sporting greats are each ambassadors for Milka - and the company in turn promoted "diversity and inclusion" with its "Purple is colorful" campaign at the mega event, as stated in a press release.
Gasser for "open-mindedness and respect"
For Anna Gasser, it is important to use her reach "to bring about positive change", says the Carinthian: "I take my responsibility as a role model seriously and want to use it to promote open-mindedness and respect."
Snowboard crosser Alessandro Hämmerle: "I am delighted to be part of this important movement and to set an example together with Milka and the LGBTIQ community."
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