Singer makes fashion
Beyoncé: A global star in the Wild West
Beyoncé is not only firmly in the saddle musically: the singer is setting unexpected trends and - in Wild West style - is not only turning her industry on its head ...
What singer Beyoncé attacks turns to gold. Or should we say gold nuggets? No sooner has the 32-time Grammy record winner released her first country album than everyone wants to go Wild West. At least in terms of fashion.
Cowboy style suddenly on trend
Since then, internet searches for western jeans on display have risen by almost 400 percent worldwide. In America alone, 20 percent more cowboy boots have been sold.
Fashion companies are shaking cowboy shirts and fringed jackets out of their sleeves like crazy and making a fortune. Crazy, isn't it?
Anyone who thinks the trend will cool off as quickly as a recently fired Colt is mistaken. Louis Vuitton has even dedicated its entire upcoming fall collection to the aesthetics of the Wild West.
The Beyoncé effect continues
Miu Miu, Prada, Brioni and Celine are following the trend and also showed cowboy attitudes on the catwalk. Everyone senses big business and is probably spot on.
But the trend goes even further: while rosé and prosecco were popular with fashionistas just a few weeks ago, whiskey and bourbon are now being sipped at parties.
This has not gone unnoticed: Ammunition Whiskey, for example, wants to incorporate female advertisers into its campaigns by the end of the year. The Beyoncé wave is being ridden to the last drop. Yeehaw!
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