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IFA 2024: The big AI hype – and lots of cold air
100 years after its first edition, the International Consumer Electronics Fair (IFA) in Berlin is once again all about modern technology these days. In tropical temperatures, the who's who of the electronics industry is showcasing its latest achievements - and promising customers an AI utopia that is still not quite tangible for many.
"Artificial intelligence" - one hundred years after the first IFA in Berlin, nobody can escape this buzzword. Robots with AI, fridges and washing machines, computers, (foldable) smartphones, televisions - everything is now "intelligent" in one way or another. But apart from the overused trade fair slogan, there are also real innovations to be seen - new battery technologies, for example. Krone+ shows you what highlights the high-tech show in Berlin has in store - and where manufacturers are overshooting the mark with their advertising promises.
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