Club takeover finalized
Red Bull expands its soccer empire once again
First Red Bull acquired a stake in the traditional English club Leeds United. Now the drinks group is moving to Asia. The billion-dollar machine headquartered in Fuschl, Salzburg, is taking over a Japanese third division club.
USA, Germany, Austria, Brazil and most recently Leeds United in England - this is Red Bull's portfolio in world soccer. But the billion-dollar company has not had enough. Instead, it is also making a move in Japan. Red Bull is taking over the third division club Omiya Ardija, which is based in the megacity of Saitama (not far from Tokyo). The club announced this on its homepage on Tuesday, August 6.
Ardiya is currently top of the J3 League, to which the club was relegated in the current season. In contrast, the club's women's team plays in the WE League (Japan Women's Empowerment Professional Football League), the first fully professional women's league in Japan. The takeover by Red Bull, which will take effect in September, makes the club the very first in Japan with foreign owners.
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